Current:Home > InvestAdidas finally has a plan for its stockpile of Yeezy shoes -Ascend Wealth Education
Adidas finally has a plan for its stockpile of Yeezy shoes
View
Date:2025-04-18 02:49:35
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (6)
Related
- Opinion: Gianni Infantino, FIFA sell souls and 2034 World Cup for Saudi Arabia's billions
- The Climate Solution Actually Adding Millions of Tons of CO2 Into the Atmosphere
- An Offshore Wind Farm on Lake Erie Moves Closer to Reality, but Will It Ever Be Built?
- Biden Could Reduce the Nation’s Production of Oil and Gas, but Probably Not as Much as Many Hope
- Selena Gomez engaged to Benny Blanco after 1 year together: 'Forever begins now'
- 'New York Times' stories on trans youth slammed by writers — including some of its own
- Inside Clean Energy: Four Charts Tell the Story of the Post-Covid Energy Transition
- Titanic Submersible Disappearance: Debris Found in Search Area
- Appeals court scraps Nasdaq boardroom diversity rules in latest DEI setback
- Tina Turner's Son Ike Jr. Arrested on Charges of Crack Cocaine Possession
Ranking
- Person accused of accosting Rep. Nancy Mace at Capitol pleads not guilty to assault charge
- HarperCollins and striking union reach tentative agreement
- Disney World's crowds are thinning. Growing competition — and cost — may be to blame.
- Why Cynthia Nixon Doesn’t Want Fans to Get Their Hopes Up About Kim Cattrall in And Just Like That
- Working Well: When holidays present rude customers, taking breaks and the high road preserve peace
- California’s Strict New Law Preventing Cruelty to Farm Animals Triggers Protests From Big U.S. Meat Producers
- Iowa's 6-week abortion ban signed into law, but faces legal challenges
- Federal Trade Commission's request to pause Microsoft's $69 billion takeover of Activision during appeal denied by judge
Recommendation
What were Tom Selleck's juicy final 'Blue Bloods' words in Reagan family
US Blocks Illegal Imports of Climate Damaging Refrigerants With New Rules
More than 300,000 bottles of Starbucks bottled Frappuccinos have been recalled
Inside Clean Energy: In South Carolina, a Happy Compromise on Net Metering
The 401(k) millionaires club keeps growing. We'll tell you how to join.
The debt ceiling, extraordinary measures, and the X Date. Why it all matters.
The 'wackadoodle' foundation of Fox News' election-fraud claims
An energy crunch forces a Hungarian ballet company to move to a car factory